Creative. STHLM via L.A.

Be Heard

 

Be Heard - Rebtel

For years, Rebtel had positioned itself as the price-leader of international calling. But it was becoming increasingly difficult to compete against free internet calling apps with a "low price" message. So in 2017, we decided to re-position Rebtel as the quality international calling service. To communicate this, we developed a campaign to highlight the bad experience of free internet calls by showing a personification of bad quality connections interrupting people in their everyday lives.

I worked closely with crafting Rebtel's new positioning and creating the "Be Heard" communications concept. I co-wrote, produced, directed, and edited the videos for the campaign.

 
 
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