Be Heard - Rebtel
For years, Rebtel had positioned itself as the price-leader of international calling. But it was becoming increasingly difficult to compete against free internet calling apps with a "low price" message. So in 2017, we decided to re-position Rebtel as the quality international calling service. To communicate this, we developed a campaign to highlight the bad experience of free internet calls by showing a personification of bad quality connections interrupting people in their everyday lives.
I worked closely with crafting Rebtel's new positioning and creating the "Be Heard" communications concept. I co-wrote, produced, directed, and edited the videos for the campaign.