Warning - Rebtel
With its new brand and app, Rebtel wanted to develop campaigns that helped the brand stand out in its cluttered key markets (Cuba, India, & Nigeria). I was tasked with creating campaigns to communicate Rebtel's low-cost international calling in a way that embraced its rebellious brand while still remaining culturally relevant to our (various) target users. With locally popular comedians as our influencers, I developed the "Warning" concept that showed how Rebtel's cheap international calls would cause users to "speak freely" in their everyday lives (with humorous consequences). With this concept, I created culturally-relevant campaigns featuring locally popular comedians for Rebtel's key markets of Cuba, India, & Nigeria.
I co-wrote, produced, directed, and edited all videos for "Warning."